The geekthelibrary website features geeks and invites viewer to type in what they "geek". When you type in your topic (like "reading" or "music" or whatever... a new page comes up and says: "No matter what you geek, the library helps you explore your passion."
The "Get Your Geek On" campaign also has a shop (Customize your own Geek Gear) and social networking accounts: Facebook, Flicker, YouTube, and Twitter pages for supporters to follow. Very interesting approach to building advocacy. I like it! Pass it on.