Sunday, January 10, 2010

National Library Week 2010 - PSA

The American Library Association has issued a press release about a library PR tool for National Library Week:

CHICAGO – To promote National Library Week 2010, a free customizable public service announcement (PSA) featuring award-winning author Neil Gaiman is now available.

Gaiman, the 2009 Newberry Medal winner for "The Graveyard Book," will appear in both a print and a radio public service announcement (PSA). Gaiman’s love of libraries and librarians is no secret, as his many fans and Twitter followers know.

The PSA can be downloaded for free at The PSA reminds library users of all the resources the library offer and how libraries are of key importance in tough economic times. To have the PSA customized with their library’s logo, librarians are asked to send a print quality logo file, their library name and URL to: The PSA will be sent to the library in 1-2 weeks.

Other materials are currently available in both English and Spanish, focusing on the 2010 National Library Week theme “Communities thrive @ your library.” They include a proclamation, sample press release and letter-to-the-editor, as well as scripts for use in radio public service announcements (PSAs). Libraries can download materials at

Libraries planning to participate in “Communities thrive @ your library”-themed programming are encouraged to share their stories with the Campaign for America’s Libraries, by sending an e-mail to:

ALA Graphics products supporting the “Communities thrive” theme are also available. In addition to the 2010 National Library Week poster and bookmark, libraries can also purchase mini poster and, new this year, a downloadable transit sign. National Library Week-themed Web files along with all Graphics products can be purchased through the ALA Store at

National Library Week is a national observance sponsored by the American Library Association (ALA) and libraries across the country each April. It is a time to celebrate the contributions of our nation's libraries and librarians and to promote library use.

The Campaign for America’s Libraries (, ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible by ALA’s Library Champions, corporations and foundations that advocate the importance of the library in American society.

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