American Libraries Direct 10/22 carried an item on the results of a Library Card Sign-up campaign Public Service Advertisement that featured basketball superstar Kareem Abdul-Jabbar. See below:
"Kareem PSA generated $900,000 in library publicity Throughout Library Card Sign-up Month in September, NBA legend Kareem Abdul-Jabbar could be seen and heard speaking out about the value of owning a library card. As honorary chair, Abdul-Jabbar donated his time and image to the creation of print and radio public service announcements. Print PSAs (right) were placed by ALA in such national publications as Entertainment Weekly, O, The Oprah Magazine, and USA Today, generating $900,000 in donated advertising space on behalf of libraries...."