Thursday, October 30, 2008
Cheerios - Books by the Bowlful or Spoonfuls of Stories
American Libraries Direct, 10/29/2008 carried an item about Cheerios cereal. Apparently, General Mill's Cheerios brand cereal has promoted "Spoonfuls of Stories" for seven years. It puts 5M copies of 5 new childrens books inside cereal boxes! See Promo Magazine, Oct. 14 Very impressive!