Thursday, October 30, 2008

Cheerios - Books by the Bowlful or Spoonfuls of Stories

American Libraries Direct, 10/29/2008 carried an item about Cheerios cereal. Apparently, General Mill's Cheerios brand cereal has promoted "Spoonfuls of Stories" for seven years. It puts 5M copies of 5 new childrens books inside cereal boxes! See Promo Magazine, Oct. 14 Very impressive!

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