From Awareness to Funding (key findings):
- The library's most committed funding supporters are not the heaviest library users.
- Perceptions of librarians are an important predictor of library funding support.
- Voters who see the library as 'transformational' as opposed to 'informational' are more likely to increase taxes in its support.
- Increasing support for libraries may not necessarily mean a trade-off with financial support for other public services.