StickK.com as a fundraiser for libraries?

Wonder if the "stickK.com" method could benefit library fundraising?

This morning, while driving into San Francisco, National Public Radio carried a news story about a way to facilitate personal commitment contracts for weight loss and other types of personal goals (like smoking.) If you don't live up to your end of the contract, StickK will give your money to charity or a person you designate.

How could this be used for library fundraising or awareness? Let's see. My city and many cities are focusing on fitness, reducing youth obesity, and such. A city could challenge its residents to sign up for stickK.com, set a personal goal, and dedicate an amount of money to the library (or specific library programs.) It sounds like a great summer challenge -- goal to read XBooks, loose XPounds, stop smoking, whatever! Check it out! This might be a good research project for all schools in a district to try over a school year. Apparently, people don't like to loose and that tendency can be used to drive behavior change.

I'd like to hear about some success stories (related to libraries and reading, of course!)