Patty Wong and Julie Todaro wrote a May 25, 2010 headline article in American Libraries Direct on "Frontline Advocacy is Everybody's Job". According to ALA President Camila Alire, “The traditional focus has been on how to interact with elected officials and decisionmakers. Frontline advocacy is about everyone else—those not in top-level positions who deal with decisionmakers—learning to articulate the message to people both inside and outside the library.”
Article recommends the ALA Advocacy Toolkit.
Who better can advocate for or tell compelling stories about the power of a school or library?