We all have seen Movie Trailers or "previews of coming attractions". Now we have BOOK TRAILERS! Love them. Here is an example, "Impossible" by Nancy Werlin. Inspired by the classic folk ballad Scarborough Fair.
Book trailers are ideal for libraries of all kinds to promote reading. How are you using them? There are commercial sites like BookTrailers.net, but trailers are ideal as student-created book commercials that could be easily captured on a Flip Video and uploaded to Teacher Tube.