Reading is Fundamental wants all to spread the word about its "Read with Kids" challenge. Here is their write-up for blog announcements:
For a second year, Reading Is Fundamental (RIF) and US Airways are working together to help children nationwide discover the joy of reading. Starting April, adults are invited to join the 2009 Read with Kids Challenge and help collectively log 5 million minutes spent reading with kids. You’ll have the chance of winning a family vacation to the Walt Disney World Resort® and more great prizes. Get on board!
See also the book lovers blog.