Saturday, February 10, 2007

Extreme Research - Marketing Your Library

Instruction Librarians at the University of California, Davis campus have created a clever marketing campaign to reach out to students. "Outreachology" posters include:
  • Re-search-ol-o-gy: The art and science of finding the right stuff

  • Search-a-phob-i-a: An inexplicable and illogical fear of catalogs and article databases
  • Paperitis: The cold sinking feeling that hits when your unwritten paper is due
"Extreme Research" and other posters are customizable and available for other libraries through a created commons license. Just contact the UC Davis Library Instruction Team

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